The term GREEN suddenly seems to be everywhere, and yet a precise definition of what constitutes a GREEN product or service is not easily found. In the 1970s, political groups used GREEN primarily as a symbol of environmental protection and social justice, i.e. the “Green Movement.” Today, the meaning of GREEN is expanding and used in connection with a variety of products and services in the marketplace.
The Clean Energy Patent Growth Index (CEPGI) of Heslin Rothenberg Farley & Mesiti P.C. tracks the granting of patents by the United States Patent and Trademark (USPTO) in the clean energy sector. As of the third quarter of 2007, the CEPGI indicated a generally upward trend in clean technology patents over the last five years. In another area of intellectual property, the growth of GREEN trademarks can provide us with further insight into the cleantech marketplace.
“Green Energy” is considered energy that is renewable, more efficient or environmentally friendly. “Green Power” is electricity supplied in whole or in part from renewable energy sources, such as wind and solar power, geothermal, hydropower, and various forms of biomass. In the U.S., however, there currently are no agreed-upon industry standards or restrictions regarding what GREEN actually means in connection with energy and energy technologies. Unlike the word ORGANIC, which has been regulated by the National Organic Standards Board since 2002, there are no guidelines regarding who can claim to be GREEN.
However, there is a general idea in the marketplace regarding what GREEN should mean, and its use is surely indicative of current trends in the economy. A trademark search on the USPTO website for trademark applications filed, by year, that incorporate GREEN in connection with energy related goods/services is telling. These filings were compared with a search for CLEAN and RENEWABLE in connection with similar goods/services.
As seen below, while trademark applications for CLEAN and RENEWABLE slightly increased over the past five years, a distinct spike was seen in applications incorporating GREEN. Specifically, GREEN applications were 3.5 times greater in 2007 than in 2006, and increased ten fold since 2004. The total number of applications since 1990 incorporating GREEN in connection with energy related goods/services exceeds the combined filings for CLEAN and RENEWABLE.
Whether the substantial spike in the occurrence of GREEN as a trademark can manage to sustain itself in the marketplace remains to be seen. However, if it is any indication, USPTO trademark filings that include ORGANIC have yet to slow down despite the newly imposed standards.
Although not as sophisticated as the CEPGI, the above analysis furthers the conclusion that, in the face of an increasing concern over energy costs, resource shortages, and global environmental concerns, not only are technological innovations occurring in the clean technology sector, but financial investments, business ventures, and marketing efforts are being made as well.
“YOU CAN BUILD A BRAND NEW WIND TURBINE!”
Domestic wind turbines are starting to show up in folks backyards just like you and me, plus they are starting to be seen all over the country. Some people are starting to understand all of the benefits of installing and setting up their own domestic wind turbine. This alternative is also used by business, renewable energy is not only good for the environment but, also it’s less denting on the pocketbook when the time comes to pay the monthly electric bill. With the fluctuation of the economy and the total chaos of fuel prices, it’s easy to see why some people are looking for a little security whether it be with there own built turbines or used wind turbines.
Listed are some of the benefits of Domestic wind turbines
Eliminating your dependence on the power company and saving money is a major advantage.
You will have the security of knowing that if something happens to the grids in your area, you will still have electricity for your family and you, today some of the power grids around outdated and obsolete.
When you supply your own clean energy, it simply means that much less fossil fuels will not have to be burned in order to supply electricity. Future generations and global warming is obvious for this type of project, this is a positive factor for the planet.
Posted by: gerry thompson | October 05, 2009 at 07:38 AM
check this out..a great product to go green!!!
http://www.windpowercost.org/
Posted by: chester jacob | October 10, 2009 at 09:00 PM
We have been using electricity our entire lives. We use it at home, at the office and at school. Everywhere we go, electricity plays a big role.
This is perhaps one of the biggest businesses around today. But lately, electricity cost in on the rise.
why not try wind power to save money..and go green..
http://www.windpowercost.org/
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Posted by: gerry thompson | October 19, 2009 at 08:30 AM
if you are interested in learning exactly how to generate power and reduce your bill then this is the perfect resource for you!
http://www.windpowercost.org/
Posted by: chester jacob | October 31, 2009 at 10:03 PM
Wind power is a great backup for when you have long periods of cloudy days. So it makes sense to build a wind turbine too!
A few cheap items from your hardware store and a couple of hours can give you free green energy from your very own windmill.
• Learn how wind energy is produced.
• Find out what you need to build your own professional wind turbine.
• Get wind maps for your area! This will help you figure out how much power you can expect from your wind turbine in your area.
http://www.windpowercost.org/
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trademarks tha is a long history to tell to many in the market now a days
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